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The story was about social media, Twitter in particular, and how to make your tweets get re-tweeted, and get you more followers, hence more business. This is what conventional wisdom said. But human behavior online is just like in the […]
BNET regularly covered Yahoo, and its struggles in a shifting media landscape. The company that was losing ground to Google and Facebook. Then-CEO Carol Bartz was trying to define a strategy to move the company forward while cutting costs, and […]