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Starbucks had just announced it would offer wine at several franchises in a move to expand beyond coffee. BNET was covering the story and wanted it to feature the story on their home page. One solution presented itself immediately: change […]
Smart businesses have used mascots to sell their products and services since the beginning of advertising. With social media gaining ground, how you promote your mascot socially is a strategy now tied to the marketing and sales of the business. […]
Theater owners have noticed a disturbing trend. More and more viewers are getting their movie entertainment by renting DVDs and streaming content from sites like Netflix and Hulu. Many would-be theater goers are finding that watching on the small screen […]