BNET regularly covered Yahoo, and its struggles in a shifting media landscape. The company that was losing ground to Google and Facebook. Then-CEO Carol Bartz was trying to define a strategy to move the company forward while cutting costs, and the falling share price had investors anxious. From time to time the talk of the company going on the block would surface, and the media would respond with analyst’s opinions on the success or failure that might occur.
How to illustrate? How about a retro 50’s and early 60’s black and white commercial shot? Getty had a rare color one that would work nicely as the base. The glamor girl who could charm a sale out of anyone. Just a matter of replacing her soap box with the Yahoo “product.” Her smile is perfect.