The story was about social media, Twitter in particular, and how to make your tweets get re-tweeted, and get you more followers, hence more business. This is what conventional wisdom said. But human behavior online is just like in the analog world, very hard to predict. This story advised twitter neophytes to best practice habits that would achieve the desired effect.
This great shot required little to make the twitter point, just adding the logo to the megaphone, and adding some effects to make it appear as if it was printed on. Sometimes you luck out.