A career management story on how to stand up for yourself and your initiatives without responding in kind to unfair attacks was featured on BNET’s front page. The upshot of the piece was how to avoid being perceived as a doormat — the kind of person who could easily be controlled and manipulated by others.
The image was, of course, a doormat. The office setting provided the right background, and Getty had a good shot of a generic shot to use as a base. A vertical shot needed to be made into a horizontal format to work in the front door template.
What needed to change was the color of the mat: red (signaling stop, beware) was changed to green (please proceed) and the welcome label needed to be retouched with something more appropriate to the story. (Kick me). A similar font was used to give the same happy feel to the type, and a 3D thickness was added to give the lettering a raised look much like the original. The bottom shot shows the final product where story and image come together.