Smart businesses have used mascots to sell their products and services since the beginning of advertising. With social media gaining ground, how you promote your mascot socially is a strategy now tied to the marketing and sales of the business. The right mix of interesting and funny helps promote your business and get your message across.
A blog for BNET about the dos and don’t s of social media featured the Travelosity Gnome as an example of how a mascot can leverage your brand — the guy has his own Facebook page and is seen in almost very corner of the world as a hip traveler who will show you the way, even while poking fun at himself.
This got me thinking, where’s the most outrageous destination he could take you? The ultimate adventure fantasy — going to the moon. Thanks to creative Commons, Flickr, and NASA, gathering the essential images was fast and easy. First, a good shot of the gnome was found on Fllickr by user michaelcrane123Next, images of the moon landing and the earth from space were used as the background, courtesy Flickr and NASA.I had to flip the gnome to keep the light looking as if it were coming from the same angle. The resulting image for the home page is below: