Starbucks had just announced it would offer wine at several franchises in a move to expand beyond coffee. BNET was covering the story and wanted it to feature the story on their home page. One solution presented itself immediately: change the logo from coffee to wine, and then use that altered logo to change an existing sign.
The first step in the process was to edit the existing logo to resemble the new version:The original for the sign came from Flickr member poolie. Thanks poolie.The new logo is brought in and warped to mimic the perspective of the original. The image and story come together: