Facebook was approaching their IPO anniversary date, the day when it went public and started to offer shares of the company to the public. A short time after the IPO, the share price fell well below the strike price, or the price underwriters assigned to the shares, based on the perceived value of the company. This was a case of a serious mismatch between the way the shares were initially priced and the value the market was willing to pay for them.
Facebook was also caught short, missing the boat on mobile advertising. They quickly adjusted, and shortly after celebrating their “birthday”, issued an earnings report that showed mobile advertising revenue jumping quickly. The price of the shares quickly passed the initial price of $38 a share.
For the assignment, this shot of a birthday cake slice, found on Stock.Xchange worked nicely. It was a simple matter to drop in the facebook logo, and then mask and adjust it to appear to be in the glow of the candles. The blue logo really stands out from the warm hues of the cake.